Kalypso – A Creator Reporting Platform

Helping Influencers Maximize Their Brand Deals with Data-Driven Insights
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Overview

Kalypso is a brand deal reporting platform designed for influencers. It aggregates key performance metrics from multiple API endpoints into a single, data-driven dashboard, helping creators accurately showcase the value they deliver to brands.

By offering a seamless and intuitive experience, Kalypso enables influencers to justify higher rates in brand negotiations, leading to increased earnings and stronger partnerships.
"The Oktopeak team, exceeded expectations in the development of a social media application built entirely from scratch. Their ability to translate complex business requirements into a seamless, functional, and scalable platform was remarkable. Throughout the project, Oktopeak maintained clear communication, ensured timely delivery, and demonstrated a deep understanding of both technical and user-focused aspects of the app."
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Ricardo,
Business Intelligence Analyst
"Oktopeak team have consistently demonstrated outstanding skills, expertise, and communication while building a complex web application with numerous advanced features, including aggregated dashboard views and comprehensive PDF reports. Their engagement extended beyond front-end development, encompassing backend integration and overall system setup tasks. Working with Oktopeak has been an excellent experience, and I can highly recommend them for delivering high-quality, scalable web-application engineering solutions."
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Rafael,
Sustainable investments
"Truly impressed by the level of creativity and attention to detail! The final outcome was nothing short of exceptional."
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Holden,
Software Architect

Challenges and Solutions

01

Automated Reporting

Build a centralized, automated reporting system

Solution

Effortless Reporting: Developed an easy-to-use report generator to help creators showcase campaign performance.
02

User-Friendly Design

Make it user-friendly, even for non-technical creators

Solution

User-Centric Design: Drafted UI/UX mocks and ideal user stories to ensure a frictionless experience.
03

Multi-Platform Compatibility

Ensure compatibility with multiple social platforms (Instagram, YouTube, Google Analytics)

Solution

API Integrations: Connected to Instagram, YouTube, and Google Analytics for seamless data aggregation.
04

Seamless Onboarding

Create an intuitive, minimal-friction onboarding experience

Solution

Retention Strategy: Built onboarding flows, in-product adoption strategies, and email drip campaigns, resulting in 80% user retention.
05

Organic Engagement

Drive user retention and engagement with zero marketing budget

Solution

Go-to-Market Execution: Launched MVP and scaled to paying customers without a marketing budget.

Features

Automated Data Aggregation

Pulls real-time insights from social media APIs.

Comprehensive Performance Dashboard

Displays impressions, CPM, engagement rates, and earned media value.

One-Click Reports

Generates brand-ready reports instantly.

Multi-Platform Support

Works with Instagram, YouTube, and Google Analytics.

One-Click Reports

Generates brand-ready reports instantly.

Results

Campaign Performance

92% campaign performance score for influencers using Kalypso

Better Brand Deals

Users successfully increased their rates on brand deals

Strong User Retention

80% retention rate due to strong engagement strategies

Organic Growth

Scaled to paying customers organically with no ad spend

Technology Stack

Frontend

React.js

Backend

Node.js, Express.js

Database

PostgreSQL

APIs Integrated

Instagram API, YouTube API, Google Analytics API

Final Thoughts

Kalypso is a game-changer for influencers, enabling them to own their data, prove their value, and scale their earnings. By focusing on usability and automation, we built a tool that simplifies influencer reporting, making negotiations with brands more transparent and data-driven.

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